One of the major attractions of the new IMS Outdoors format is the ability to actually take a demo ride on the motorcycles you’re interested in, not just sit on them like the old indoor show. During the first three events, around 14,000 demo rides took place. That number doesn’t even include how many there would have been by now if the New York show hadn’t been canceled.
“Transitioning to an experience-forward event series has been very well-received by both our attendee and exhibitor community, a model everyone is excited to continue,” said Tracy Harris, Senior Vice President of Progressive IMS Outdoors in a press release. “This new and improved layout mirrors the Powersports lifestyle by providing a fun environment for enthusiasts to reconnect after so many months apart and demo product of interest, from on and off-road, four-wheels, to the latest e-bikes on the market.”
Although this is the number of rides, not the number of people taking them — many, like myself, took multiple demo rides — it’s still most impressive that IMS Outdoors provides this opportunity. Previously I’ve only been able to get on four different Harleys at a dealer, or four Kawasakis at one of their regular demos. The opportunity to make the most of the day and bounce between brands at will is something you don’t normally get elsewhere.
Despite the increased competition for attention, the manufacturers also enjoy the new format.
“Progressive IMS Outdoors has been a great opportunity for Kawasaki to showcase our exciting Side by Side line-up to the IMS fan base and the motorcycle industry,” said Kawasaki’s Chris Brull, Vice President of Marketing and Racing. “The Kawasaki demo experience is equal parts educational and exciting, especially for first-time riders. In addition to our complete line-up of motorcycles, including Ninja®, Versys®, Vulcan®, and Z motorcycles, we are thrilled to offer attendees the chance to ride our new Teryx KRX®1000 side x side line-up through a unique off-road course and tackle any obstacle with ease.”
“Progressive IMS Outdoors has proved to be a major success for Indian Motorcycle,” said Taylor Young, experiential marketing manager, Indian Motorcycles. “We’ve been thrilled with the exposure to new and existing riders, as well as our family of Indian Motorcycle owners who’ve been coming out to support. We look forward to the remaining markets on the Tour.”
“We do not have plans to return to the indoor event series,” says IMS Senior VP Harris. “Our mission is to support the industry’s growth, connect enthusiasts with the brands they love, and provide an experience that is so much more than simply looking at new models—and the Summer months allow for this level of engagement. With so many smiling faces in Northern California, Chicago, and Pennsylvania, we could not be more excited to share that Progressive IMS Outdoors is here to stay.”
That’s good news for all of us, I think.